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    ThisĀ historic brand was born in Stockport in the 40s - the idea of Tibby Wegner and Fred Perry. In 1952 they launched what becameĀ the iconic symbol of the English brand: a cotton pique polo shirt with a laurel wreath embroidered on the chest. Fred Perry in the 60s soon became a symbol of elegance and style forĀ the sporty and casual fashionĀ set andĀ its vaulted position in the UK subculture has never diminished.