Innovative Dutch urban fashion brand G-Star was launched in Amsterdam in 1989. G-Star made immediate waves in the fashion pool with its ground-breaking use of raw, untreated denim and designs that stood out from the crowd. Apparel by G-Star for men is heavily influenced by military clothing from around the world, with tailoring, details and stitching reflecting vintage services styling. The result is a range of G-Star men's fashion that is original, eye-catching and versatile.
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